OUR IMPACT
What Does My Purchase Actually Contribute To?
Africana doesn’t boast luxury certifications or impressive impact metrics. What we do have is a way of doing things — slow, local, and intentional — that doesn’t change with the latest trends.
COMMUNITY
Giving Importance to People
Our products are made possible by people in Ghana — from artisans and makers to the communities we source from. By working with them, we help give visibility and value to their skills and create opportunities for their work to reach new markets.
ANCESTRAL KNOWLEDGE
Keeping Traditional Knowledge Alive
The “Mother Earth” scent is our favorite scent. We do not “modify” any of our products because we believe that the way nature provides us with these powerful natural ingredients is the way we should use them.
From This
To This
What is Shea Butter?
Rich in fatty acids, vitamins A and E, as well as healing, disinfectant, anti-inflammatory and sun-protective properties — its unique, complex composition can’t be compared to any other natural fat.
From This
To This
What is African Black Soap?
Suitable for all skin types — dry, combination or oily. Its moisturizing action and essential oils help prevent skin aging, care for sensitive skin, and give a healthy look to skin and hair.
PACKAGING
Reusable and Recyclable Packaging
Whenever possible, we choose reusable, biodegradable, and locally sourced materials. Not as a marketing claim, but as a design decision we make — product by product.
SHEA BUTTER BLOCK
Minimal packaging designed to reduce unnecessary materials.
3D-PRINTED CONTAINERS
Reusable containers designed to have a life beyond the product.
CALABASH
A natural material traditionally used in Ghana, paired with handmade African fabric.
KOTSA
A natural exfoliating sponge with traditional roots.
CORN-HUSK BAGS
Turning “waste” into something beautiful and of everyday use.
PEOPLE. KNOWLEDGE. MATERIALS.
Every product we make is a connection between the people who create it, the knowledge behind it and the materials we choose.

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