1. 100% natural ingredients, coming directly from the earth 2. Good for your health and Mother Earth 3. They have multiple powerful benefits 4. They support local African communities 5. The production of some helps reduce gender inequality - women's cooperatives 6. They provide knowledge about culture and traditions

Utilising natural ingredients that have been used for centuries in Africa and are part of their beauty regime. Examples include shea butter and African black soap in West Africa or Argan Oil and Rose water in Northern Africa.

Shea butter is a well known, ancestral ingredient that has been used for centuries as is well known not only in the African continent, but around the world. Of course they may use many other moisturising products, but shea butter is definitely one of the most well known ones in West Africa specially.

The Africana Skincare routine is super simple, fast and effective! 1. Cleanse & exfoliate your skin with our African Black soap from Ghana 2. Moisturise your skin with our unrefined shea butter from Ghana

Our production takes place 100% in Ghana. We have chosen to do it this way because we want to involve the local community and be able to contribute to their local economy.

All our products are 100% natural, without any additives or aroma. Furthermore, all products have been certified in both Ghana and Europe. We always advise applying the product on the forearm first, to ensure that it does not cause any type of reaction or allergy.